Edible Street Art

Iconic SA Brand Chappies Bubble Gum

  • by onRoute
  • Mar 12, 2013
  • 360
  • News

Last year, South Africa’s favourite bubble gum gave fans the chance to submit their own ‘Did You Know?’ facts for the famous Chappies wrappers. Chappies knew South Africa had a lot of knowledge to share and was thrilled with a fantastic response. After over 50 000 entries were submitted through their website and Facebook and more than 47 000 votes on Mxit, Chappies was tasked with selecting and validating the top 170 facts, which will be printed onto millions of Chappies wrappers. All finalists will receive a year’s supply of Chappies bubble gum for their efforts. 


The edible street art were each created out of thousands of real Chappies pieces. The largest of the six murals took 177 681 pieces of Chappies to create, about 15 hours to complete and approximately 15 minutes to disassemble, with the help of the public who enjoyed interacting with the edible artwork.

The artworks went up on walls in Cape Town, in Woodstock, Khayelitsha and at Cape Town Station. The Johannesburg artworks went up in Parkhurst, at Arts on Main, in the Maboneng Precinct and in Greenside.

Last year, South Africa’s favourite bubble gum gave fans the chance to submit their own ‘Did You Know?’ facts for the famous Chappies wrappers. Chappies knew

The “Did You Know?” concept has been part of the Chappies history since the beginning. They have taught South Africans countless weird and wonderful facts for over 60 years. They’ve also helped settle a few arguments in the process. Did you know that up to seven million Chappies are bought every day!