Genie Girls take Collectibles Trend into 2017

Collectibles are in demand

  • by onRoute
  • Jul 31, 2017
  • 68

Collecting and collectibles became an enormous trend in 2016, with many children enjoying miniature figurines for their fun factor as well as the fact that they can be swapped and collected. Last year toy shelves were brimming with numerous ranges of collectibles such as Fungus Amungus for boys and Shopkins and NumNoms for girls. The trend has run over into 2017 with new figurines being launched and more ranges being added to existing brands.   

“Collectibles are in demand. Children love them because of their cute factor but also because they are fun to play with, fun to swap with friends and of course there is the pleasure and the pride of watching the collection grow,” says Chiquita Patrizi, spokesperson for leading toy and game importer and distributor Prima Toys.


This year sees the launch of Genie Girls, a range of collectible figurines created especially for girls aged four and up. An added element of surprise is that each figurine comes with a secret colour change. Colour change is another craze to hit South African toy shelves. Each Genie has a secret ability to change colour. Kids simply have to hold their Genie, make a wish and give them a rub to see the magical transformation.

The trend has run over into 2017 with new figurines being launched and more ranges being added to existing brands.

There are more than 100 characters to collect, as well as gorgeous playsets including the Genie Girls Glo Lantern with which kids can display their collection.

Genie Girls are available as follows, Genie in a Bottle Collection, Genie Girls Figures in Foil Bag, Genie Girls Five Pack and Ten Pack, Genie Girls Glo Lantern.

Ideal for ages four years and over. Available at good toy stores and retailers. From R49.99 for a Genie Girls Figurine in Foil Pack. For more information go to www.primatoys.co.za or www.Facebook.com/Primatoys