Fun for the Kids

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Prima Toys launches Disney Emoji product range

A fun way of expressing feelings

Whether you enjoy displaying small collectibles or cuddling a cute plush, the Disney Emoji range has a variety of products that will help you express your feelings.

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Disney•Pixar’s “Coco”

The celebration of a lifetime

In Disney•Pixar’s “Coco,” aspiring musician Miguel (voice of Anthony Gonzalez) teams up with charming trickster Héctor (voice of Gael García Bernal) on an extraordinary journey through the Land of the Dead.

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Shopkins Season 8: World Vacation launched

Meet new Shopkins from the Far East to Down Under

The European wave of Shopkins World Vacation includes characters inspired by France, Italy, Spain, Germany, the U.K. and more.

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Play happy with Shopkins Happy Places

Live happily in Happyville

Seasoned Shopkins collectors can bring out their inner decorator and turn their Shopkins house into a larger Happy Home

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Power Rangers Ninja Steel in toy stores now!

Calling all Power Rangers!

The new Power Rangers Ninja Steel range of toys will please both old and new fans of the action series.

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May The Force Be With You This Festive Season

#TheLastJediSA

This Festive Season, Star Wars: The Last Jedi joins Funko Pop, the outrageously popular collectables from Funko, a leading international purveyor of pop culture and licensed collectables.

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Olaf's Frozen Adventure

“Olaf’s Frozen Adventure” celebrates characters who won over audiences worldwide

In Walt Disney Animation Studios’ 21-minute featurette “Olaf’s Frozen Adventure,” Olaf teams up with Sven on a merry mission to bring home the best traditions and save Anna and Elsa’s first Christmas in forever.

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Star Wars: The Last Jedi

The saga continues

In Lucasfilm’s Star Wars: The Last Jedi, the Skywalker saga continues as the heroes of The Force Awakens join the galactic legends in an epic adventure that unlocks age-old mysteries of the Force and shocking revelations of the past. Star Wars: The Last Jedi opens in S.A. theatres on December 15, 2017.

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Get ready for the L.O.L Surprise! Dolls

Layers and layers of surprise

Imagine a world where fun surprises are the order of the day

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Teksta Micro Pets

Take play to a whole new level!

New technology ensures that toys are more interactive and overall a lot more fun!