Partnership Successfully Reduces Fatalities

I-Pledge remains committed to reducing needless road deaths

  • by onRoute
  • Mar 13, 2013
  • 936
  • News
Thumbs Up for Imperial I-pledge

IMPERIAL I-Pledge partnered with the N3 Toll Concession providing Europcar vehicles to assist with route surveillance, patrol support, and post crash care activities over busy holiday periods. The partnership saw a 75% reduction in fatalities during the December 2011 festive season highlighting that improved law enforcement and increased visibility of patrol vehicles, coupled with faster response times to crashes reduced both the severity and the number of incidents on the route.

“Driver fatigue, loss of concentration, speeding, substance abuse, stranded and obstructions continue to be the main contributing factors to the crashes on the route, with the straight 100 kilometre section between Villiers and Warden in the Free State being one of the most dangerous sections of the entire route,” says Niki Cronje, Group Marketing Executive at IMPERIAL.

In April 2012 the N3TC recorded a 19% decrease in crashes over the Easter period compared to the same period in 2011. A further 3% drop in crashes and a 16% drop in fatalities over the 2012 festive period in December were also measured. I-Pledge remains committed to reducing needless road deaths.

IMPERIAL I-Pledge partnered with the N3 Toll Concession providing Europcar vehicles to assist with route surveillance, patrol support, and post crash care activities over busy

Expanding upon the success of the partnership with N3TC, the I-Pledge campaign sponsored two Europcar vehicles to help Bakwena N1N4 with route surveillance and patrol support. The partnership led to a drop from 36 crashes and 9 fatalities in 2011 to 30 crashes and 8 fatalities in 2012 along these busy routes.

“Bakwena firmly believes that the presence of patrol vehicles, especially if they are operated by law personnel, has a positive impact on driver behaviour, resulting in fewer crashes as well as reducing the severity of crashes” says Bakwena’s Public Relations Officer, Charmaine van Wyk.

The IMPERIAL I-Pledge campaign will continue to partner with toll concessions over holiday periods to try to reduce the number of lives cut short by road crashes. 

DID YOU KNOW?

106 000 people have committed to making South Africa’s roads safer!  Those who have taken the I-Pledge include South African music sensation Watershed and Giniel de Villiers, winner of the 2009 Dakar Rally, runner up in the 2013 Dakar Rally, and four times South African Touring Car and Off-Road Racing Champion, as well as the entire Imperial board and management Team.

Safer roads start with you. Make a difference today and take the I-Pledge at www.ipledge.co.za. Follow @IPledgeZA on Twitter or join the I-Pledge Facebook community.