In South Africa, every year over 570 children are killed in pedestrian accidents. The IMPERIAL I-Pledge road safety Scholar Patrol initiative, is trying to change this tragic phenomenon, by re-instating scholar patrols and training learners and teachers in the basics of road safety. It is hoped that if children can learn road safety from a grass roots level, then they can become more responsible road users of the future.
IMPERIAL is setting out to change the lives of thousands of school children through its Scholar Patrol Improvement Project. At a rate of 20 schools per month and 360 schools visited thus far, IMPERIAL not only trains learners and teachers in the basics of road safety, but is also refurbishing zebra crossings and supplying scholar patrol visibility bibs and equipment. This is just another way we are making South Africa’s roads safer, especially for those most vulnerable – our children.
360 SCHOOLS VISITED
In South Africa, every year over 570 children are killed in pedestrian accidents. The IMPERIAL I-Pledge road safety Scholar Patrol initiative, is trying to change this tragic phenomenon.
Through the online extension of the I-Pledge campaign, Group Marketing at IMPERIAL, Niki Cronje, believes that IMPERIAL has gone a step further in education by challenging (not “telling off”) consumers, to freely commit to, as an example, keeping to the speed limit or not giving in to road rage, in a real time engaging format that links to social media.
Looking ahead, Cronje feels that road users need to empower themselves to become advocates for change.
Take the I-Pledge by visiting www.ipledge.co.za