The Easter holidays bring busier roads

Imperial Road Safety urges all road users to be safe out there!

  • by Imperial
  • Mar 25, 2015
  • 257
Niki Cronje, Group Marketing Executive at IMPERIAL.

With Easter being one of the busiest times on our roads, we would like to urge you to be extra vigilant and become IMPERIAL Road Safety brand ambassadors by not only spreading the message of safer, friendlier roads, but also by making sure to drive responsibly and respect other road users. Of course, as roads get busier IMPERIAL Road Safety will also ensure to do their bit to contribute to safer roads through visible policing and the addition of safety and emergency vehicles on busy routes.

As such, IMPERIAL Road Safety has once again partnered with the N3 Toll Concession and the N1N4 Bakwena this Easter, where in December this support saw a decrease of 66.7% along the N3 Toll Route between Cedara near Hilton in KwaZulu-Natal and Heidelberg in Gauteng. The number of injury crashes were also reduced by 6.8% when compared to the 2014 Festive Season period.
So while travelling this holiday season, look out for the IMPERIAL branded patrol cars along these routes between Johannesburg and Durban (N3TC) and Tshwane northwards to Bela-Bela, Rustenburg, Zeerust and to the Botswana border (N1N4). These vehicles will be increasing route surveillance, as well as providing support and post-crash care for any incidents on this route - a regular and welcomed feature to the current patrol vehicles that monitor these roads.